Touch Grass Podcast
71 episodes of talking to people building in crypto, and over a thousand watch hours. It spun off into the Aptos Corner and Touch Base series.
Work
I help technical products get talked about. Usually that involves a lot of content and writing, running their socials, and research.
Ecosystem accounts
Here are some figures from past accounts I managed back in the day.
| Account | Impressions | Period |
|---|---|---|
| Aptos India @MoveClubIN | 1M | 4 months |
| Base India @BasedIndia | 912.5K | 5 months |
| Sui India / First Movers @firstmovers_ | 407.7K | 4 months |
| Starknet India @StarknetIN | 380.4K | 5 months |
| Wormhole India @WH_India | 1M+ | 10 months |
Numbers come straight from each account’s analytics, for the stretch I was running it. Account names link to the posts. Screenshots: Aptos · Base · Sui · Starknet.
Things I made
DeFi Round-Up
A weekly newsletter I wrote at Xyra Labs, read by about two thousand people. Market context, protocol updates, new yield, and where things seemed to be heading.
Livestreams
Three of them: Crater Club on Web3 basics, Base Cafe where we build things live, and After Hours w/ Move Club. The last Base Cafe build was pressit.fun.
Written for partners
All writing ↗Side projects
How I work
Full history ↗I build synchronised content systems across an ecosystem’s key voices. When I ran Aptos India, content was not only coming from the ecosystem account. It was coordinated across the CEO, the head of global expansion, the India lead and the community managers, with aligned messaging and delegated drafts.
People connect with people, not brands. I care more about content that stays useful than engagement bait that disappears in a few hours.